The University of Central Missouri welcomed over 11,000 undergraduate and graduate students to its campus in Warrensburg, Missouri. During the first week of classes, UCM encourages students to participate in "Week of Welcome" activities. These activities included: Mule Haul, Comedian-Buzz Sutherland, Brunch with the Deans, Part-time job fair, Hypnotist-Jim Wand, movies in the Union, Comedian-Judson Laipply and a Hawaiian Luau. Students living on and off campus attended these events throughout the week in celebration of the 2011-2012 school year.
Relating this to Public Relations, UCM uses this to communicate to students that we are here for them. UCM wants students to be involved on campus as much as possible and this is a great way to grab the attention of students. The more students involved in campus activities the better for the University and for the student. When the students are happy about what is happening on campus, they are more likely to enjoy their entire experience at UCM.
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