5 reasons your company should join the blogging club

Blogs appear to be popping up everywhere and it seems like almost everyone has one. From corporate companies to mom-bloggers, you can find a blog about almost any topic. However, some people are still hesitant to start a blog. Here are five reasons your company or client should jump on the blog bandwagon, according to PR Daily.

1. Search opportunity is knocking – If you have a blog, your company is more likely to show up in search results. By typing in key words in a search engine that your blog focuses on, you have another opportunity to show up in results, besides your company homepage. You can also use your blog to drive people to your main site.

2. Google gets fresh – Google has a new way to provide more up-to-date and relevant search results – the Google Fresh campaign. New, fresh content will rise on the search list, so having a blog with updated, relevant content each week will increase your chances of being seen by Google.

3. Social hub – Instead of directing customers to other media sources, use your company blog to drive them to your site. Introduce new products or topics related to your industry to attract potential new customers. It helps customers find information instead of them searching your site for it.

4. Viva la PR coverage – News coverage only lasts so long. Use your blog to summarize and link to the news coverage so it can get new life (and it’ll be on your blog forever).

5. Get personal – A blog is the perfect opportunity for current and potential customers (or employees) to learn more about what makes your company stand out. Posting about industry topics keeps you relevant, but posting about your employees or company outings can tell a person a lot more about your company. Even the writing style can reveal a lot about your business.

Having a company blog may seem like just another thing to add to your already lengthy to-do list, but in the long run the benefits outweigh the small amount of time it takes to run a blog. A weekly post is all it takes to have a presence in the blog world. 

Using a blog for IPR has added a lot to our social media strategy. It allows us to discuss topics that are of interest to us, and it also gives us more content for our other social media outlets. Each PR Specialist has the opportunity to write a post, which shows the diversity of our staff. Having an IPR blog is another tool for us to use to show our abilities as a PR firm.